Thailand unveils latest initiatives to boost European MICE business

The Thailand Convention and Exhibition Bureau (TCEB) unveiled its strategy to attract European events business at IMEX in Frankfurt yesterday (20 May).

Bangkok, Thailand
Bangkok, Thailand

The bureau wants to position Thailand as a gateway to success in south east Asia and is spearheading two global initiatives – Thailand CONNECT The World and Thailand’s MICE United II.

European businesses will receive special financial subsidies of up to €25,000 for large corporate meeting groups, or per head incentives for groups who engage in business matching activities.

The bureau reported it expects a 17% growth in delegate numbers in the current fiscal year to September 2015, with an estimated 22% growth in economic value. Thailand hosted a total of 919,164 business events from October 2013 to September 2014, generating revenue of €2.116bn.

Mrs Supawan Teerarat, TCEB’s vice president – strategic and business development, said: "We are confident that through a combination of our global initiatives including Thailand CONNECT The World and Thailand’s MICE United II, as well as targeted local initiatives such as those we’re presenting to German and EU stakeholders, the Thai business events sector will continue to grow strongly in 2015.

"Thailand expects to welcome 1,036,300 business events visitors in 2015, generating revenue of approximately THB106.78 billion or €2.67 billion."

Upcoming events include T-Plas from 26-29 August, Pack Print International from 26-29 August, Medical Fair Thailand from 10-12 September, and Wire & Tube Southeast Asia from 16-18 September. Thailand will also host THAIFEX, with collaboration between Koelnmesse & the Department of International Trade Promotion (DITP), from 20-24 May.

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IMEX 2015: Governments recognising power of meetings and events, say experts

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