The conference explored the theme of how industry creativity accelerates business growth and featured speakers from Google, George P. Johnson and the Circle Agency.
Opening the conference was Colja Dams, CEO at VOK DAMS, who gave a behind-the-scenes insight into the Lamborghini launch event, and King Dahl, executive director of Event Design at MGM Resorts Event Productions, who discussed the extensive planning behind a New Year’s Eve party in Las Vegas. Both talks were themed around big picture planning to small-scale logistics and staying loyal to a brand’s image.
After a networking coffee break, conference host Simon Burton interviewed Caprice Bourret, international business woman and model, on the power of social media, before George P Johnson’s Kevin Jackson discussed his experience in his sales role.
After lunch and an optional Emirates Stadium tour, former Wales rugby Captain Andy Moore, CEO and Founder of HIRO Talent, gave an athlete’s viewpoint on the events industry, before former Business Speaker of the Year, Craig Goldblatt, discussed how emotions and feelings are integral to a successful event.
There was also a panel discussion where Circle Agency’s Neil Hooper, Live Union’s Jez Paxman, BLITZ|GES EMEA’s Robert Dunsmore, Smyle’s Matt Margetson, and Glastonbury Shangri-La’s Deborah Armstrong discussed the requirements for a successful event and their favourite brand campaign to date.
The conference ended with head of customer marketing at Google, Michelle Bryan-Low, discussing her career at the global brand and sharing tips on the best live events and Google’s need for external agencies.
The conference followed an opening networking party the night before at Beach Blanket Babylon in Shoreditch, which was designed by Partridge Events, and preceded a morning venue tour around London on Saturday 16 May.
Key organiser of ISES Accelerate and co-founder at Event Tech Lab, James Morgan, said: "The line-up certainly enlightened our audience with creative ideas and practical tips on translating these ideas into real business. I’m confident every member of the audience would have come away with at least one big idea. I hope we can build on the success of this to make it an annual fixture in the sector’s busy calendar."
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