Exclusive: Audi hands dbmt two-year events contract

Audi UK has handed dbmt a two-year contract to deliver its Central Launch Training (CLT) events for the UK market following a six-way pitch earlier this year.

Audi UK's CLT events in 2015 will focus on new models including the R8
Audi UK's CLT events in 2015 will focus on new models including the R8

The CLT events are held at Audi’s purpose-built training centres in Munich, Germany, and are designed to introduce and train staff from Audi Centres from across the UK on the latest products entering the UK market.

In 2015, the events will focus on the new Q7, R8 and A4 model ranges and engage with over 2,000 delegates.

After successfully delivering two CLT events for Audi UK last year, dbmt was invited to pitch for a two-year contract to handle the events in 2015 and 2016 and were appointed in March.

The contract will see dbmt organise three events for the automotive brand this year, and at least two in 2016, with the first planned for next month (June).

Audi’s People Development Support Manager, Ema Hamilton, commented: "Audi’s ethos is ‘Vorsprung durch Technik’ and we continually look for agencies that can demonstrate the same values and bring the same creativity and innovation into what we do. dbmt demonstrated last year that they could deliver our CLT events to the highest standard so it was an easy decision to invite them back to pitch for the two year contract.

"However, they did have some strong competition in this years' tender process but dbmt again demonstrated creativity and a strong understanding of our objectives as well as a solid grasp of the commercial aspects of the contract which is why they were appointed. We are looking forward to working with the dbmt team over the next two years." 

David Bottrill, dbmt managing director, added: "We are absolutely thrilled to have been successful in securing the CLT contract with Audi UK for the next two years.  It was a very tough pitch process and is the first time Audi have appointed an agency for a two-year period for CLT. 

"We thoroughly enjoy working with the team at Audi and their Learning Services division and are already well underway with the planning for the first event taking place in June including some exciting new digital services which we will deliver as part of our strategic alliance with Touch."

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