Balazs plans to replace the former Camden town hall annexe with the first Standard Hotel outside the US, according to the Evening Standard.
The plans for the block include a lobby at the ground floor with the hotel stretching ten storeys above. The hotel will have a rooftop bar and a restaurant with a terrace.
Camden council approved the proposals earlier this month, despite objections from some of the residents about the height of the hotel. The building will take around two years to develop.
Daniel Lovatt, development director at Deloitte Real Estate, which advised on the sales, said: "We received an unparalleled level of national and international interest. The level of demand confirms that Camden is one of the capital’s most dynamic and active property markets."
More venue news:
• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker herecomments powered by Disqus