Failte Ireland launches series of workshops to promote 'Ancient East' initiative

Tourism operators this week attended Failte Ireland's first Ireland's Ancient East stakeholder workshop, to learn more about the new initiative and to discuss how they can work with the national tourism authority to bring the initiative to life in the region.

The workshop was held at the City North Hotel in Gormanston in County Meath and is the first of a number of workshops which will be held throughout the region in the coming weeks.

Ireland’s Ancient East, an initiative announced earlier this month, is a new touring region which seeks to attract greater international visitors by building on the wealth of historical and cultural assets in the east of Ireland. This initiative extends from Carlingford to Cork and Cavan to Carnsore and is based on 5,000 years of history, heritage and culture in the region.

The proposition will be crafted along four distinct thematic pillars - Ancient Ireland, Early Christian Ireland, Medieval Ireland and Anglo Ireland. This series of workshops introduced the new brand, explored the stories that will augment the visitor’s experience of the area, and examined how local tourism operators, local community groups and other interested parties can become an active part of Ireland's Ancient East.

Speaking at the meeting, head of programmes for Ireland’s Ancient East, Jenny De Saulles explained: "We all need to ensure the experience which overseas visitors will ultimately enjoy on the ground meets the ‘Ireland’s Ancient East’ promise. The key to the initiative’s success will be how the local history is illuminated by local people, communities and tourism stakeholders. To that end, Failte Ireland is meeting and working with local interested parties over the coming months to enlist their support and expertise to bring the project to life locally. Our tourism partners have a key role to play in that regard".

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