Athens targets increase in conference and events

The city of Athens is looking to attract an increased number of meetings and events to the destination.

Athens: investing in C&I events
Athens: investing in C&I events

Speaking today (26 April) at Travel Trade Athens 2015, the city of Athens’ annual travel trade workshop, Yorgos Kaminis, the Mayor of Athens, said the tourism business in the city was at a turning point. 

"We have been able to reverse negative perceptions and Athens now deserves a place on the map of the most popular capital cities in the world [to visit]," he said. "We will continue to target niche markets and press for an increase in meetings." 

This year’s show at the Megaron Athens International Conference Center, the third to take place, has welcomed 88 buyers from 26 countries, including the UK, with 22 of these catering for the C&I market. There are 190 suppliers attending, with 132 from Athens and the wider Attica area and the rest from other parts of Greece. 

According to Kaminis, this is the biggest show to date and 3,000 meetings between buyers and suppliers are expected to take place over the course of today. 

The workshop kicked off yesterday (26 April) with a series of familiarisation trips organised by City of Athens Convention and Visitors Bureau, including site visits to the Metropolitan Expo, the Vorres Museum and the InterContinental Athenaeum Athens Hotel. 

Attendees also had the chance to view the Stavros Niarchos Foundation Cultural Centre, which is due to be completed in early 2016. The centre will become the new home of the Greek National Opera and will offer space for meeting and events, including a 1,400-seat auditorium and a staged area with 450 seats.  

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C&IT's definitive report on the key trends and challenges facing the UK events industry in 2015 and beyond.


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