Delegates from digital, technology and entertainment companies including Google and Spotify will gather in Ibiza next month for an invite-only conference on the beach.
Organised by QVentures, part of the lifestyle management group Quintessentially, the Beta Beach event on 29 May promises to invert the traditional conference model by giving prominence to the informal elements.
David Mickler, founder of QVentures, said: "Beta Beach fuses thought leadership and networking with the Ibiza vibe. It’s a cocktail which is one part thinking, one part meeting and two parts socialising."
Hosted at some of the island’s most famous beach clubs, up to a couple of hundred guests from organisations including William Morris, Activision, Wayra, Akqa and Venture Spring can expect a day of "blue sky thinking by the beach". The free event includes lunch at El Chiringuito and will culminate in a beach party with a headline set from Groove Armada.
Mr Mickler said: "The vision is to create a uniquely stimulating gathering that sparks collaborative discussion, new ventures and friendships in a relaxed setting. It’s a platform that enables a community to share creativity, intelligence, and passions."
He added that the "real value" in conferences lies between the plenaries and break-out sessions. "All the interesting stuff happens during the breaks and drinks receptions," he said. "That’s why Beta Beach inverts the conventional conference model. The informal elements dominate the agenda and even the more structured elements take place by the beach."
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