C&IT and sister title Event's Team Haymarket competed against event professionals from the likes of George P Johnson, drp, TFI and Concerto Live to be crowned winners of ExCel London's first Agency Bake Off.
Challenges on the day included The Signature Bake, where contestants were asked to showcase their creativity and flair in the kitchen, before The Technical Challenge brought things back to basics to determine who possessed the event industry's true baking talent.
After a fiercely competitive morning of kneading, whisking and decorating, drp was deservedly crowned champions, with Team Haymarket finishing at a respectable joint-fifth.
The Bake Off, which took place in ExCel London's state-of-the-art Production Kitchen, is set to become an annual event for the venue and planning is already underway for next year's competition.
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