The sub-brands QEII Live, QEII Connect, QEII Delivery, and QEII Taste by Leith’s have been created as part of the centre’s repositioning strategy. Their launch comes shortly after the centre announced a revenue growth of 17.3% for 2014 following the completion of its major refurbishment.
Sub-brand QEII Live is the in-house audiovisual team that works on the majority of the events in the centre, delivering more than 300 events a year.
The QEII Connect team will have exclusive knowledge of the building and its IT infrastructure to ensure that it can offer efficient and cost-effective solutions for the supply and setup of equipment.
The QEII Delivery team will be responsible for concierge services, greating guests on arrival and taking on the roles of cloakroom staff, porters and cleaners. QEII Taste by Leith’s will provide event catering at the centre.
Anna Clover, director of operations and customer experience, said: "The launch of our sub-brands is designed to demonstrate that at QEII Centre we all work as one big family. Through establishing individually QEII branded teams, our ambition is to demonstrate to our customers that the QEII Centre offers an easy-to-use, all-encompassing event production solution under one roof.
"This is another step to underpin our commitment to ensuring that the client experience remains the absolute focus of our business."
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