KFC appoints In2Events for Barcelona incentive

KFC has appointed events agency In2Events to deliver a sales incentive in Barcelona in May for 18 of the brand's store managers.

KFC appoints In2Events for Barcelona incentive
KFC appoints In2Events for Barcelona incentive

The incentive trip for 18 of KFC's leading store managers will take place across four days with the agency responsible for all flight bookings, hotels, transfers and activities.

Activities will include sightseeing tours of the city in ‘Go-Cars’, a tour of FC Barcelona’s iconic Camp Nou stadium and a day at Portaventura Theme Park.

The Waterlooville-based UK events agency will also be responsible for booking all restaurants, with a variety of hands-on food experiences and fine-dining options on the itinerary.

Gavin Farley, managing director, In2Events, said: "This was a great win for us and is leading on to us working with more brands under the Yum! Umbrella.

"We are really looking to push for more business in the FMCG and fast food markets, having put a lot of effort into the technology sector over the last 12 months. We feel the time is right to expand our reach in the FMCG market and a lot of our focus over the next year will be about extending our portfolio into this sector"

More account wins:

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