Event delegates prefer anonymity, says research

Audience interaction specialist sli.do has released research showing that over half (54%) of delegates at events choose to remain anonymous when asking questions via its platform.

54% of delegates ask questions anonymously, says research
54% of delegates ask questions anonymously, says research

The sli.do platform allows users to 'like' questions asked by other audience members to push these questions higher in the ranking and control the direction of the conversation, and the research showed that anonymous questions got 63% more likes.

CEO at sli.do Peter Komornik said: "In a time when audience engagement is becoming increasingly complex owing to changing expectations and increased distractions, we need to be providing delegates with every opportunity to get involved with the discussions that are happening on stage.

"If over half of the audience are choosing to remain anonymous, we can assume that in a more traditional set up they wouldn’t have asked any questions at all. There is clearly a barrier to them putting their hand in the air, be it lack of confidence, embarrassment or any other reason for wanting to remain anonymous.

"This is the first in a series of annual research projects that we will be carrying out at sli.do. I’m excited to see what will happen in the next 12 months and to see how delegate behaviour shifts as technology and expectations change."

The innaugural annual research by sli.do analysed 63,000 questions from events that took place in 2014 and 2015 where the sli.do platform was used.

More on event technology:

Industry slow to adopt mobile event apps, says research

Industry moves towards event technology, despite high costs

2015 Forecast: Top event tech trends

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

State of the Industry Report 2015

C&IT's definitive report on the key trends and challenges facing the UK events industry in 2015 and beyond.


Latest Jobs