The annual event, which rotates between Portugal and Spain, will take place at the Epic Sana Algarve hotel in Albufeira, with attendees including meetings professionals from both countries. The gathering is open to Chapter members as well as others in the C&I industry.
The focus for this meeting will be on essential technology for the industry, looking at how to make the most from new communications and social media for events. The meeting will also host a session on 'neuroevents', focusing on how neuroscience is demonstrating efficient ways of getting the public to react and to effectively influence their attitudes and their behaviour.
Last year's event was held in Girona, Spain and set a new record attendance.