More than three quarters of respondents in Carlson Wagonlit Travel’s (CWT) Travel Management Survey believe that data security will have a high or very high impact on their travel programmes in 2015.
CWT released the findings at a press conference this morning (25 February), which saw representatives from CWT, Amadeus, air transport communications specialist SITA, Airbnb and London’s Eccleston Square Hotel discuss the key challenges facing the business travel industry in 2015.
Guy Snelgar, head of sales and consulting, Amadeus UK, stated that there is a battle going on between corporations wanting data security and business travellers wanting a more personalised travel experience.
Snelgar said: "The message we’ve had from within the corporate space is that there is a reluctance to share data. The starting point for large corporations is that they don’t want us doing anything with their traveller’s data.
"A big challenge for us and the industry now is that we are at this point where there is a demand for personalisation [with the business travel experience] and the two things don’t go hand in hand.
"There will always be the option to keep data private and we’ve always got to abide by the rules there but we need to give business travellers the opportunity to share more data so things can be more personalised. We are willing to introduce a more personalised service but there has to be a trade-off.
"In a work environment people are very nervous about giving away their data. Out of work they’re very relaxed about it. As these start to blur, particularly with the new generation coming into our workplace, we’re going to need to take a new look at what we do."
The panel also discussed the impact of mobile technology and how data security might be affecting plans to bring new products to the business travel market.
SITA director, marketing operations and marketing insight Nigel Pickford said: "One area SETA has invested in is to look at how technology can go to the next level in order to make personalised services through mobile more possible.
"There is a lot of focus on iBeacon technology and SETA has invested in employing iBeacons across ten airports with the view of trialling it. We are looking for creativity in app developmen,t but one of the issues that is holding this back is concerned with owners of data only allowing certain companies to use it."
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