The new identity comes after a 421% growth in turnover for Vivid Event Group over the last four years, and reflects the development of its brand engagement offer.
Charlie Hepburn, Vivid’s managing director, said: "The industry has changed massively over the last few years. Clients now expect a lot more than just event management. They’re looking for a much deeper connection with their clients and employees. Brand engagement lies firmly at the heart of everything we do and you can see this in our new brand collateral."
Hepburn told C&IT that Vivid will continue to target growth across all market sectors, but expects to see more business in internal B2B events rather than those with a customer focus. He said that the redesigned website is intended to give a more 'creative flavour' of who the group are, and would make a vital first impression.
The new identity is intended to take the agency into its next phase of business growth and has already been implemented across its digital platform and print communications.Vivid Event Group's team has also grown and is now 12 at its Brighton base.