Dixons Carphone and Homebase wins boost Fresh Group profit

North West-based agency The Fresh Group has reported pre-tax profits of £1.3m for 2014 following contract wins for Dixons Carphone, Homebase and hotel group Carlson Rezidor.

The Fresh Group management team
The Fresh Group management team

Fresh was contracted to deliver Dixons Carphone’s Peak trading event in November and was also named the preferred supplier for events to Homebase last year.

The firm's turnover rose £2m in the year to September 2014, from £13.6m to £15.6m, and eight new members of staff joined the team.

In June last year the company completed a management buy out of the founders by the Fresh management team backed by private equity firm NVM.

"2014 has been another period of managed sustained growth in a year that has seen fundamental changes in the ownership of the business following the MBO. Sales have increased by £2m whilst, crucially, profit margins have remained consistent," explained financial director Antony Wilson.

"Over the past four years the average increase in sales is around 28% year-on-year, achieved by growing and developing existing clients together with huge success in new client wins. This puts us in a very strong position for similar growth levels going forward."

Managing director Patrick Howells added: "As a team the business is delivering on its vision to bring our uniquely joined-up creative offering to clients in new industry sectors. 2014 was a solid year of continued growth for fresh and 2015 is already shaping up to be a year of transition as we’ve just secured our first global pharmaceutical client and look to diversify into other sectors and project areas."

The Fresh Group has invested in new experiential and content offerings for 2015 and there are plans for the whole team to take part in a management training programme.


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