The group will comprise some of the household brand's top sales managers, team leaders and distributors and will be the largest-ever Indonesian incentive group Australia has hosted.
Delegates will arrive in stages over the next eight weeks for a four-day program. It is expected deliver an estimated AUD$19m (£9.7m) in economic contribution to the Victoria state economy.
The Melbourne Convention Bureau (MCB) has tailored a unique itinerary to appeal to the specific interests of the group; first-time visitors to Australia, and mainly women aged between 30-50 with a passion for shopping and sightseeing.
Agus Mustapa, Tupperware Indonesia sales support manager, said; "MCB’s collaborative approach, commitment to finding the perfect fit, and the city’s ability to easily host a group of this size, were important factors in his decision to choose Melbourne over other potential Australian cities. MCB took the time to understand what we were really looking for: an exciting, entertaining and inspiring trip in a safe and vibrant destination.
"Melbourne was the clear standout. Aside from the endless attractions, thriving shopping culture, ease of access to regional areas, and reputation as a safe and friendly city, it also has the infrastructure necessary to accommodate large groups – great hotels, entertainment and attractions, and all in a city that is easy to get to, and easy to get around."
Karen Bolinger, CEO of MCB, added: "Melbourne is becoming an increasingly attractive option for the Asian incentive market, and we are seeing growth from Indonesia in particular. We are in the unique position to offer visitors an exciting and dynamic urban experience in the 'World’s Most Liveable City', with the natural and historical wonders of regional Victoria only an hour or two away."
MCB collaborated with key partners City of Melbourne and Tourism Australia, who assisted in securing the bid, negotiating a customised VISA application process between travel agent WITA Tour and the Australian embassy, and facilitated discussions with airlines to ensure ease of travel.
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