L'Oréal appoints Fisher Productions for Colour Trophy Tour

L'Oréal Professionnel has appointed Fisher Productions to produce its flagship Colour Trophy Tour for the fourth year in a row.

Fisher Productions will manage the L'Oreal tour for the fourth year
Fisher Productions will manage the L'Oreal tour for the fourth year
Fisher won the account following a four-way pitch, and will manage the hairdressing competition as it celebrates its 60th anniversary.

The group will take the tour to Belfast, Glasgow, Manchester, Leeds, Cambridge, Droitwich and London throughout April, and also will produce the Irish semi-finals and grand finals in Dublin. It will utilise social media throughout the tour to increase engagement and get the brand message across.

Naomi Ambrose, corporate accounts director at Fisher Productions, said: "We are proud to have been given the opportunity to produce this prestigious tour once again, allowing us to be creative in our concept and design whilst ensuring that all staging and logistics work to best effect across the mix of regional venues."


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