American Express partners with mobile event app provider

American Express Meetings & Events has partnered with mobile event technology provider DoubleDutch to launch an analytics product to help event planners measure ROI.

American Express Meetings & Events partners with DoubleDutch
American Express Meetings & Events partners with DoubleDutch

The new dashboard integrates quantitative metrics from American Express Meetings & Events with DoubleDutch’s measures around attendee experience. 

With a snapshot view of these key analytics – including event cost, savings, and length; attendee population, interest metrics, and sentiment measures; and app interaction metrics – meeting owners can better assess ROI and enhance the effectiveness of their meetings and events going forward. 

As part of this agreement, DoubleDutch’s event app will be made available directly through American Express Meetings & Events to its customers. 

Issa Jouaneh, vice president and general manager, American Express Meetings & Events, said: "We are particularly focused on providing actionable data and insights for our clients’ programs, and by combining our keen understanding of experience design and cost control with the reporting on attendee engagement enabled by DoubleDutch, we can deliver a more immersive and effective method of measuring and enhancing the meeting experience."

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