C&IT Awards winners: Incentive Programme of the Year

Zibrant LIVE took home the prize of Incentive Programme of the year at the C&IT Awards for its BMW Business Partnership incentive to Namibia.

C&IT Awards: Incentive Programme of the Year
C&IT Awards: Incentive Programme of the Year

BMW Business Partnership Programme

Agency
Zibrant LIVE

Destination
Namibia

Judges described the BMW incentive trip to Namibia as perfectly suited to the target audience. The BMW Business Partnership Programme aims to drive corporate sales performance and Zibrant LIVE was asked to deliver an aspirational incentive on a reduced budget and drive performance despite BMW raising the qualification threshold from 100% to 120% of target.

A luxurious and adventurous four-night programme was created including game drives, dune bashing, sand boarding, sea cruise and kayaking. It was supported by a 12-month communications campaign including launch presentations, monthly league tables and email teasers around the theme, 'Into the Wilderness'.

Despite the increase in qualification criteria, 39 people qualified for the incentive and Business Partnership reported a record year with sales up around 50% year-on-year, while the trip was rated 10/10 by all attendees.

Commended
THREE SALES INCENTIVE
Agency: Corporate Innovations
Destination: Hong Kong & Macau

Finalists
Colt Inner Circle Reward Trip by aca live
Virgin Media Challenger Awards 2014 by Capita Travel & Events

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

State of the Industry Report 2015

C&IT's definitive report on the key trends and challenges facing the UK events industry in 2015 and beyond.


Latest Jobs