Swinton's annual sales conference for more than 1,000 staff featured a pre-recorded 'Gogglebox' film where hired actors were filmed reacting to the company's presentation in what was a spoof of the Channel 4 reality TV show.
Holograms of Swinton's CEO were used as well as a presentation inspired by TV programme 'I'm a Celebrity, Get me Out of Here.'
Angela Lyth, head of internal communications at Swinton Insurance, said: "The Gogglebox feature worked really well. It conveys a serious business message in a creative and fun way."
The conference was the fourth time that it had been held at the ACC Liverpool.