Held in Lausanne, Switzerland on 6 June 2013, more than 170 professionals discuss the future of luxury travel as part of the world’s first exclusive think tank designed for industry leaders. The event was organised by the International Herald Tribune (IHT) with the Ecole hôtelière de Lausanne (EHL).
The study found that among top luxury destinations, New York remains in first position, with London, Dubai and Paris listed as the fasted growing destinations. The top three outbound markets are the US, the UK and China.
Four Seasons topped the most searched luxury hotel brands on the internet after a multi million pound investment to reinforce the brand’s online presence. Hilton Worldwide is ranked first in the top 15 most sought-after hotel groups, Jumeirah, Fairmont and Shangri-La are the fastest growing brands within the category.
While analysing the new luxury consumer, Florian Wupperfeld, managing partner at Brand Your World, Soho House’s creative director, and founder of a new "Michelin guide to museums", said customers increasingly value authenticity and believe luxury today is about culture, context and "access to people and places".
Meanwhile, Greg Marsh, co-Founder and CEO at luxury property brand Onefinestay said there is nothing new about luxury; "it’s accessing something only the privileged can and making it convenient".
Brands aside, the majority of attendees agreed luxury should be rare and unattainable to most people, luxury customers seek trusted advice for the best hotel experiences, and luxury hospitality companies must embrace digital and technology to succeed in the years to come.comments powered by Disqus