Virgin Atlantic to launch Little Red UK domestic service

Virgin Atlantic is set to launch its UK domestic service called Little Red this month in a challenge to British Airways' (BA) flights in the region.

Virgin Atlantic is launching its UK domestic Little Red service this month
Virgin Atlantic is launching its UK domestic Little Red service this month

Virgin’s first ever domestic service will connect Scotland and Manchester to London. It will have 26 daily flights between London Heathrow, Manchester, Edinburgh and Aberdeen.

On 31 March, the airline will start four-times-a-day Manchester flights. A six-daily Edinburgh service will start on 5 April and its three-times-a-day Aberdeen service will commence on 9 April.

"Little Red represents the next step on that journey as we go head to head with British Airways to provide domestic flights that deliver Virgin Atlantic's rock and roll spirit as well as real value for money," said Virgin founder Richard Branson.

The schedule of the new flights – which will include free check-in luggage up to 23kg - is timed to maximise connections for passengers travelling onwards from London across Virgin Atlantic’s global network.

Little Red flights will operate to and from Heathrow Terminal 1 but will have connections with Virgin Atlantic’s international flights from Terminal 3. There will also be early flights to serve business fliers reaching morning meetings in each city.

Virgin Atlantic won the right to operate flights on the three routes after successfully bidding to the European Commission for the Heathrow slots made available after British Airway’s parent company IAG took over BMI.

Virgin Atlantic’s submission to the European Commission showed the IAG takeover could adversely impact on prices for passengers including small businesses.

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