Destination marketing specialist Development Counsellors International (DCI) surveyed 187 buyers for its Winning Strategies in Destination Marketing report, which also revealed Chicago, San Diego and San Francisco as the favorite North American destinations for meetings.
Meeting with destination representatives was key in influencing 58% of buyers’ perceptions of destinations outside the US, while talking to industry peers (55%) and business or personal travel (53%) was also viewed as important.
London & Partners was voted most helpful international convention bureau, while San Diego topped the North American category.
The majority of buyers (72%) considered fam trips to be important or very important, according to the report, revealed at IMEX America 2012 in Las Vegas, with most preferring group to individual trips.
Top locations for international (outside North America) meetings:
Top locations for meetings in North America:
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