London, Barcelona and Paris top US buyer poll

London, Barcelona and Paris are the top three cities for meetings outside the US, according to a new survey of North American meeting planners.

London, Barcelona and Paris top US buyer poll
London, Barcelona and Paris top US buyer poll

Destination marketing specialist Development Counsellors International (DCI) surveyed 187 buyers for its Winning Strategies in Destination Marketing report, which also revealed Chicago, San Diego and San Francisco as the favorite North American destinations for meetings.

Meeting with destination representatives was key in influencing 58% of buyers’ perceptions of destinations outside the US, while talking to industry peers (55%) and business or personal travel (53%) was also viewed as important.

London & Partners was voted most helpful international convention bureau, while San Diego topped the North American category.

Fam trips

The majority of buyers (72%) considered fam trips to be important or very important, according to the report, revealed at IMEX America 2012 in Las Vegas, with most preferring group to individual trips.

Top locations for international (outside North America) meetings:

 London

Barcelona

Paris

Singapore

Hong Kong

Top locations for meetings in North America:

Chicago

San Diego

San Francisco

Las Vegas

New York City

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