Clarks appoints The Fresh Group as creative events partner

Shoe giant Clarks has appointed The Fresh Group as its creative events partner following a competitive pitch.

Clarks appoints The Fresh Group as creative events partner
Clarks appoints The Fresh Group as creative events partner

The Cheadle-based agency is working on the first event, to be held in July, and said the win comes after a record 2011.  

"We’ve already delivered huge events for Lloyds and Morrisons in addition to pitching for new business," said The Fresh Group client services director Patrick Howells. "Our joined up approach was really demonstrated in our initial pitch to Clarks, with most departments getting involved, and we’re looking forward to working with them on an exciting programme of season launch events over the coming years."  

The win from Clarks – which also works with agency Canyon – will lead to an increase in staff at the agency, Howells added.

Canyon head of live communication Samantha Lafferty said: "Canyon is one of a number of agencies on Clarks’ roster. We’ve collaborated with Clarks for the past 11 seasons and continue to enjoy a strong relationship supporting them both internationally and in the UK."

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