Wesgro to take over Western Cape tourism destination marketing

Cape Town Routes Unlimited (CTRU), the destination marketing organisation previously tasked with marketing the Western Cape province, is to be wound down and the province's tourism destination marketing incorporated into Wesgro, the Western Cape's investment and trade promotion agency.

This follows a joint decision by Alan Winde, the Western Cape's finance, economic development and tourism minister, and the boards of CTRU and Wesgro. 

It was agreed that incorporating trade, investment and tourism marketing under one roof would bring greater efficiency in the current economic climate and ensure co-ordination of the Western Cape government’s marketing initiatives.

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