The NCB aims to enhance South Africa’s business tourism capacity and to grow the country’s status as a world-class destination for international conventions, exhibitions, incentives and events. Its objective is to make a significant impact in consolidating, coordinating and strengthening efforts to attract meetings and conventions to South Africa.
"This is an important appointment for us at a critical time," said Tim Scholtz, African Tourism chief operating officer and acting chief executive. "Over the next 5 years South Africa has already secured more than 200 international conferences, which it is estimated will attract 300,000 delegates and provide an economic boost of more than R1.6 billion."
He added that South Africa’s popularity as a business tourism destination was growing and held great tourism potential.
"Business tourists traditionally are high spenders and the industry has the potential to add considerably to our tourism revenue. Enhancing our business tourism proposition and attracting international meetings and conferences are therefore extremely important to us," he said.
Visit C&IT’s South Africa Destination Guide here