More than 13 000 visitors, 1,300 exhibitors, over 170 international hosted buyers and hundreds of local and international media are expected at this year’s show.
The theme for this year’s event is "Playing Globally, Winning Locally" and Indaba will pay tribute to the role played by the South African tourism industry in achieving 15.1% growth and an all-time high of over 8 million tourists in 2010.
"When the tourism industry met at Indaba last year it was amidst great excitement, anticipation and intense global scrutiny shortly before our country’s hosting of the 2010 FIFA World Cup. The event’s phenomenal success enhanced worldwide positivity and awareness of our destination and contributed to a record-breaking year for the South African tourism industry," said Ms Thandiwe January-McLean, chief executive officer of South African Tourism.
She added that Indaba will provide business and networking opportunities for a wide array of international buyers and tourism industry stakeholders.