Hornby, former Visit London commercial director and current director of Jamie Oliver’s Fabulous Feasts catering firm has invested in Smyle via a share purchase. As a result, he has been appointed to the post of strategic director.
Dominic Thomas-Smith has been promoted to events director and Andrew Dawson-Wills also joins the new board as productions director.
Since the beginning of last year, Smyle has grown by 25% in both staff and business delivered. New client wins have included Citroen, Abbey Road Studios, Edelman and the Ryder Cup Opening and Closing Ceremonies.