Grass Roots bolsters Pfizer account team
, 02 February 2010
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1 comment on this article.Grass Roots has recruited three former Universal Procon staff to work on its Pfizer account.
A Grass Roots spokeswoman confirmed that the agency had employed three additional staff to work on its account with new client Pfizer but declined to provide further information.
Universal Procon announced in October that it had lost its business with Pfizer, which reviewed its event agency roster last year. Pfizer Europe subsequently confirmed that it had awarded Grass Roots a three-year contract to manage its European international congresses.
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Robert Denton - 02 February 2010
All of this going on in the background of an industry which exists to promote loyalty.
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