Peugeot appoints Adding Value for African incentive
, 08 February 2010
Be the first to comment on this article
Peugeot has appointed Adding Value to run a five-night dealer principal incentive trip to Kenya and Zanzibar in June.
Adding Value was handed the brief for the trip, which will reward principal dealers that hit their first-quarter targets, after a four-way pitch.
The incentive destination was revealed to dealers at Peugeot's National Business Meeting in January.
Final numbers will be decided at the end of the first quarter, which includes the key selling period of March, but Adding Value managing partner Tina Morris expects the group to total around 130 including dealers and their partners.
"The dealer principals are a key audience for Peugeot, and quite discerning, so it's important for the destination to be inspirational," says Morris.
The trip will include two nights in the Masai Mara National Park and three nights in Zanzibar.
Adding Value is working with Peugeot on creating an evocative communications campaign targeting principal dealers to create excitement in the lead-up to the incentive.
To post comments please log in here
All Comments
There are currently no comments.
Jobs of the week
- Pre Sales Engineer – Professional Visual Displays, Panasonic
- £ Excellent Package + Benefits,
- Account Manager, AVM
- Dependent on experience, St Margarets, Twickenham
- New Business Development Executive, Clements and Street Limited
- £ Competitive + benefits, Redditch, Worcester
- Project Manager, AVM
- Dependent on experience, St Margarets, Twickenham
- BUSINESS DEVELOPMENT MANAGER, Live Recruitment
- £40000 - 50000 per annum, England
Poll
Latest Issue
July/August 2010
- RSA rewards in Brazil
- Time for Texas
- ICC boost for London
- Best football stadia for events
ADVERTISEMENT
Gozo Mini Guide
Read C&IT's mini guide to Gozo and learn more about this glittering Mediterranean jewel.
Produced in association with the Malta Tourism Authority.
Your Comment