Peugeot appoints Adding Value for African incentive

Susie Harwood , 08 February 2010

Peugeot has appointed Adding Value to run a five-night dealer principal incentive trip to Kenya and Zanzibar in June.

Adding Value was handed the brief for the trip, which will reward principal dealers that hit their first-quarter targets, after a four-way pitch.

The incentive destination was revealed to dealers at Peugeot's National Business Meeting in January.

Final numbers will be decided at the end of the first quarter, which includes the key selling period of March, but Adding Value managing partner Tina Morris expects the group to total around 130 including dealers and their partners.

"The dealer principals are a key audience for Peugeot, and quite discerning, so it's important for the destination to be inspirational," says Morris.

The trip will include two nights in the Masai Mara National Park and three nights in Zanzibar.

Adding Value is working with Peugeot on creating an evocative communications campaign targeting principal dealers to create excitement in the lead-up to the incentive.